Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Can Storytelling Be the Key to Growth?
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Masset - Content Amplified
In this episode, we interview Jared Ward, founder and CEO of Luminous, a purpose-built operating system for modern commerce.
What you'll learn in this episode:
- How Jared scaled Luminous from 10 to over 100 paying customers using content-led growth.
- Why storytelling outperformed traditional sales tactics like cold emailing.
- Tactical steps for creating high-converting bottom-of-funnel video content.
- How to align brand messaging through authentic founder-driven stories.
- When and why to invest in high-production content — and how to prove it's worth it.
- How content empowers sales teams to educate and convert without heavy technical training.
- Why authentic, human-centered content will thrive even more in an AI-driven world.