Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Can Improv Make You a Better Marketer?
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Masset - Content Amplified
In this episode we interview Ben Larrison, Senior Director, Brand and Content Marketing at Basis Technologies and former touring performer with Second City.
What you'll learn in this episode:
- How improv principles like "yes, and…” can sharpen your marketing instincts
- Why audience connection is a listening game, not a shouting match
- Lessons from the stage: turning laughter into trust and relatability in content
- How emotional truth builds stronger brand storytelling
- When to use humor—and when to hold back—to keep content compelling
- What content marketers can learn from sketch writing and live feedback
- Why comedy isn't just about being funny—it's about being understood