Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Are You Hallucinating Your Marketing?
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Masset - Content Amplified
In this episode we interview Casey Cheshire, founder of Ringmaster Conversational Marketing.
What you'll learn in this episode:
- Why most marketing content fails to connect—and how to fix it
- How “connection casting” flips the podcasting model on its head
- The reason AI hallucinations mirror human marketing habits
- How to create customer-led content without relying on flawed surveys
- Tactical steps to invite and feature ideal buyers on your podcast
- A real story of a podcast episode turning into a six-figure deal
- Why focusing on relationships—not conversions—drives long-term growth