Content Amplified
Content Amplified is all about how to get more out of your marketing content. Each 10-15 minute episode gives you one new way to get more out of your marketing content. We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Content Amplified
Is Branding Worth the Investment Today?
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Masset - Content Amplified
In this episode we interview Logan Clifford, Head of Marketing at Solutionreach, a leading platform in patient engagement for healthcare practices.
Logan shares his perspective on why branding, once dismissed as fluff in SaaS, has become essential again—and how marketers can make a tangible case for its value.
What you'll learn in this episode:
- Why branding was once seen as a liability—and what changed
- How to define brand in a world beyond logos and colors
- Tactics for involving your entire team—from SDRs to interns—in brand expression
- How Logan treats brand like part of the funnel, not something that floats above it
- Real examples of metrics they use to gauge branding effectiveness
- Why switching off brand spend is like stopping rehab after knee surgery
- How employee advocacy and content creation directly drive engagement
- What makes cold outreach more effective when backed by brand awareness
- Why Solutionreach had to reintroduce themselves despite 25 years in the industry