Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What Can B2B Teams Learn from Radio?
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Masset - Content Amplified
In this episode we interview Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San Francisco.
What you'll learn in this episode:
- Why trust and relevance are the cornerstones of audience engagement
- How public radio builds content around context, not just information
- A simple yet powerful framework for storytelling borrowed from speechwriting legend Marshall Ganz
- How to gather real-time feedback and qualitative data to improve content strategy
- Why consistency in message and presence wins in the long game of attention
- Tactical tips on creating urgency and emotional resonance in your storytelling