Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Is Content Marketing Driving B2B Growth?
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Masset - Content Amplified
In this episode we interview Sidharth Iyer, a demand generation leader with over a decade of experience in marketing, from journalism to enterprise growth strategy.
What you'll learn in this episode:
- Why content should start at the bottom of the funnel, not the top
- How to align content creation with measurable pipeline impact
- The power of short-form video explainers in complex B2B sales cycles
- A tactical approach to content repurposing across different buyer stages
- How to operationalize sales enablement with pre-built content assets
- Metrics and methods to prove top-of-funnel content drives revenue
- Practical frameworks for balancing brand and performance content