Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How Do You Build Content Without Ads?
•
Masset - Content Amplified
In this episode we interview Kiran Kulkarni, Partner and Head of Growth at Thunderclap, a premium B2B website revamp agency.
What you'll learn in this episode:
- How Kiran transitioned from engineer to marketing leader
- The content channels that generated 80% of Thunderclap’s pipeline
- Why focusing on bottom-of-the-funnel content drives conversions
- How to build trust with “scorecards” and results-driven storytelling
- The anatomy of a lead magnet that reached over 80,000 people
- Kiran’s strategy for repurposing content to maximize ROI
- How to build content that speaks directly to customer pain points
- The framework Thunderclap uses to map content across the funnel