Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
What Makes Content Truly Credible?
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Masset - Content Amplified
In this episode we interview Kharlo Barcenas, Head of Sales and Marketing at VEC, a construction technology company. With a rare dual role straddling sales and marketing, Kharlo shares how he drives alignment across departments to deliver high-impact results.
What you’ll learn in this episode:
- How Kharlo discovered credibility was the true gateway to customer trust
- The critical role of content in pre-sales, business development, and closing deals
- Why startups must rethink their leadership page before their services page
- The tiered event strategy that determines whether a networking spend is $2K or $200K
- How to balance quantitative metrics with real-world sales insights
- Kharlo’s approach to building follow-up tools that actually convert