Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How to Lead Outbound with Content
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Masset - Content Amplified
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In this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.
What you’ll learn in this episode:
- Why leading with content earns more trust than pushing demos
- How to write outbound emails that actually get read
- The “give to get” approach and how it changes the buyer’s journey
- Tactical ways to track engagement and intent using soft metrics
- How to design outbound campaigns that align sales and marketing
- Strategies for following up based on real content interaction
- Why short discovery calls outperform lengthy demos in early outreach