Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Have You Ever Tried Anti Marketing?
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Masset - Content Amplified
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In this episode we interview Jesus Requena, VP of Marketing at Sanity, a content management system built for developers.
What you'll learn in this episode:
- Why traditional marketing fails with technical audiences
- The two core principles behind “anti-marketing” content
- How to create writing guidelines that actually drive clarity
- Why ambiguous words like “efficiency” or “flexibility” weaken your message
- The power of asking “why” three times to sharpen your message
- How AI can help scale quality content—when used right
- The new way leaders are consuming content (hint: it’s not whitepapers)