Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Does Research Make the Best Marketing?
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Masset - Content Amplified
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In this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity.
What you'll learn in this episode:
- Why documenting failed experiments and messy processes creates credibility
- How research can become content that strengthens your brand
- What brands like Story MFG, Anthropic, and Huckberry teach us about authentic marketing
- How showing obsession and passion makes even “boring” products compelling
- Why mistakes and rough edits resonate more than polished perfection
- Practical ways to uncover and share your company’s unique process as story