Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
Are Sales and Marketing Truly Aligned?
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In this episode we interview Kelley Hippler, Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard.
What you'll learn in this episode:
- Why buyer behavior makes alignment non optional when 80 percent of the journey happens before sales enters the chat
- How to set shared revenue goals so marketing stops optimizing for leads and starts optimizing for outcomes
- The simple meeting rhythm that keeps marketing close to the forecast and close to what deals need
- How Forrester’s CMO team used Salesforce to spot late stage pipeline and proactively help reps close
- Warning signs you are misaligned like content requests that become expensive shelf decorations
- How a plan on the page helps you say no to shiny ideas without killing creativity
- Where marketing can drive value after the deal through retention advocacy and expansion