Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
The end of brand "martial law."
For decades, brand management was about control. You policed the logo. You enforced the guidelines. It was, as Lee Phenner puts it, "martial law".
But in a world of infinite channels and user-generated content, rigidity is a weakness. If your brand cannot flex, it breaks.
In this episode, Lee Phenner (formerly of Fitch and Hill Holliday) argues that modern brands need a soul, not just a style guide.
The Evidence:
- The Pivot: Why we are moving from "martial law" to "consistency with flexibility".
- The Origin Story: How a search for "what eats mice" created the global gaming brand Razer.
- The AI Reality: Why "garbage in, garbage out" is the baseline. To win, you need "gold in, gold out".