Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
The Untapped Power of Your About Page and Founder Stories
Is your "About Us" page just a brochure, or is it driving real connection? In this episode of Content Amplified, host Ben Ard sits down with marketing veteran Courtney Klepsch to discuss why the "About Us" page is the most undervalued asset on your website. They dive deep into how founder stories, employee advocacy, and authentic community narratives can build trust and cut through the noise of modern marketing.
In this episode, you will learn:
- Why the "About Us" page is the best place to humanize your brand.
- How founder stories create lasting connections with customers.
- Using company culture stories to attract top-tier talent.
- Balancing AI tools with the need for human refinement in content.
- Why younger generations demand authenticity over high production value.
About the Guest: Courtney Klepsch is a seasoned marketing and communications professional with over 25 years of experience spanning news media, digital marketing, and industries ranging from staffing to biotech and real estate. She is passionate about helping brands connect with their audiences through authentic storytelling.
Connect with Courtney: