Finding a job in the age of AI (and what marketers should do differently)

70 to 80 percent of jobs never make it to a job board, and over 65 percent of hires still come through networking and referrals. In this episode of Content Amplified, Katie Fortunato, EVP of Platform and Innovation and co-founder of Hire Innovations, breaks down what AI has actually changed about hiring and what both job seekers and employers should be doing right now. Katie explains the rise of "bot on bot" application activity, why mass-applying on LinkedIn is a dead end, and how job seekers can use the Ikigai framework plus account-based marketing tactics to target the right roles. She also makes the case for why every company needs an employer value proposition, how marketers can help surface the culture signals candidates actually care about, and why creator-driven video content is becoming the most future-friendly way to attract talent. If you're a marketer navigating a messy hiring market, on either side of the table, this is a practical playbook.

About Katie

Katie Fortunato is EVP of Platform and Innovation and a co-founder of Hire Innovations, the company behind Jobstream, a creator-powered recruitment marketing channel. Her career includes marketing roles at the Wall Street Journal, Dow Jones, Airbnb, and AOL, where she worked through the programmatic ad tech boom and helped shape how content connects brands to audiences. Today Katie sits at the intersection of marketing and human capital, and she believes we are entering the era of the "chief work officer," where HR, marketing, and operations converge around how companies attract, retain, and communicate with the people who do the work.

Show Notes

- Connect with Katie on LinkedIn: https://www.linkedin.com/in/katieclarkfortunato/
- Jobstream (Hire Innovations): https://www.getjobstream.com/