Why marketers need to know how the whole race car is built

Marketing exists to generate pipeline and create bookings, full stop. In this episode of Content Amplified, Mike Madden, VP of Marketing at Boomi, makes the case that the marketers who win are the ones who understand every part of the revenue engine, not just the part they own. Mike draws on his years running demand gen at Marketo and then across the Americas at Adobe to explain why "pretty" content is the fastest way to lose your headcount, and why a five-out-of-eight lead score on a paid search infographic can matter more than another glossy asset. He shares the race car analogy he uses with his team, the embarrassing moment in front of Adobe's global head of sales that taught him to actually understand the AOP, and his take on AI: it will not replace your brain, and it cannot learn your business for you. He also has pointed advice for marketers early in their careers about why hard skills like Excel, Salesforce, and marketing automation still matter more than prompt fluency. Tune in for a grounded, no-fluff conversation about what data-driven marketing actually looks like.

About Mike

Mike Madden is the VP of Marketing at Boomi, where he runs global demand gen, global digital marketing, the website, and marketing operations. He started his career in financial services marketing before joining Marketo in 2015, where he ran demand gen for North America through the Adobe acquisition and went on to lead demand gen across the Americas at Adobe for several products, including Marketo. Mike believes marketing's job is to help sales score, and that the marketers who win are the ones who study their business until they know how every system, definition, and process fits together.

Show Notes

- Connect with Mike on LinkedIn: https://www.linkedin.com/in/michaelmadden824/