Why AI's do-more pressure is burning out creative teams

Everyone in marketing has been told to do more with AI, but almost nobody is asking what that volume actually costs. In this episode of Content Amplified, Karen Cooper, Director of Marketing for the content experience team at Wolters Kluwer Health, shares what she is learning from the LinkedIn polls she is running ahead of her talk at B2B Ignite. The results surprised her: when teams are pushed to move faster, the first thing sacrificed is not creative quality, it is clarity on priorities. And the biggest threat to A plus work is not a lack of creative time, it is last minute requests. Karen explains why the do-more era is creating what one Superside report calls a new kind of burnout, a human problem rather than a technology problem, how to keep creative people from becoming order takers, and why leaders have to push back when volume stops moving the needle. If you lead a creative team in the AI era, this conversation puts words to the strain you are feeling, and offers a way through it.

About Karen

Karen Cooper is the Director of Marketing for the content experience team at Wolters Kluwer Health, where she has spent the last four years growing the marketing function within the health organization. She leads a shared-services team of designers, motion graphic artists, writers, social media creators, and project managers who sit in the middle of product, program, and campaign work. A past speaker at B2B Ignite North America, she is returning to the conference to talk about what the do-more-with-less era is doing to the people behind the marketing discipline. Karen believes AI should be an enablement for creative work, not the end result.

Show Notes

• Connect with Karen on LinkedIn: https://www.linkedin.com/in/kcnarrative/
• Vote in Karen's LinkedIn polls on creative teams and AI