Why AI should make your marketers better, not replace them

Handing your team an AI tool and telling them to go figure it out fails for nine out of ten people. In this episode of Content Amplified, Mark Boothe, CMO at Domo, explains how he gets marketers to two, three, even five times their impact: a dedicated AI enablement hire on both the marketing and account development teams, role-specific toolkits (this is what an email marketer uses, this is what the web team uses), and hands-on teaching instead of a company-wide email. Mark shares the story of hiring Jake, whose resume was a custom GPT built to answer any question about him, and how that same hire taught a VP of communications with no editing background to produce professional-looking video in a fraction of the time it used to take. He also draws a hard line on AI slop: Google still reigns supreme, mass-produced junk content gets dinged, and with research this easy there is no excuse for lazy outreach. If your AI mandate stops at efficiency, this episode makes the case for quality and the human touch.

About Mark

Mark Boothe is the CMO at Domo, where he owns both the marketing and account development functions. He is a self-described marketing nerd who reads business books for fun, and a proud dad of four. Mark believes AI's real power is making humans two, three, four, five times more impactful, not replacing the magic that makes each person who they are. Based in Utah, he is a passionate BYU football, Real Salt Lake, and Utah Jazz fan, and an active daily presence on LinkedIn.

Show Notes

• Connect with Mark on LinkedIn: https://www.linkedin.com/in/markboothe1/