Content Amplified
Content Amplified is all about how to get more out of your marketing content.
Each 15-20 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
Episodes are released weekly on Tuesday, Wednesday and Thursday.
Content Amplified
How nonlinear careers build stronger marketing leaders
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Marketing careers rarely move in a straight line, and Sayo Martin thinks that's the whole point. In this episode of Content Amplified, Sayo, a former spoken word poet turned hyper growth marketing leader, walks through how she went from an MFA in poetry to running B2B marketing across tech, entertainment, and publishing, and why she now calls herself a cross industry marketer instead of a specialist. She shares the systems-thinking philosophy behind Performance Operations, the growth category she's building with her business partner at her firm, Operating Rhythm, using the story of a U.S. president who survived being shot only to die from an infection caused by doctors probing for the bullet with bare hands, to explain why marketers need a full diagnostic before they start treating symptoms. Sayo also breaks down how she interviews every new team she leads (she never asks what someone does, she asks what they'd rather be doing) and how naming someone's "blue energy" can turn an underperformer into a linchpin. If you've ever felt boxed into your lane or wondered whether your unconventional path into marketing counts, this conversation is permission to keep building it your way.
About Sayo
Sayo Martin is a marketing executive and artist who started her career as a spoken word poet in New York City before earning an MFA in poetry and moving to California, where she played in rock bands before shifting into tech PR. She built her career across B2B tech, energy, and consumer beauty, working as the hyper growth leader for cyber at Deloitte and describing herself as a cross industry marketer and self-identified polymath. Today she runs her own firm, Operating Rhythm, with her business partner, where she works hands-on with early-stage and private equity-backed organizations going through transformation or crisis. Sayo says helping people recognize and use their own strengths, what she calls their "blue energy," is what keeps her in marketing.
Show Notes
- Connect with Sayo on LinkedIn: https://www.linkedin.com/in/sayomartin/
- Sayo's firm, PerfOps Diagnostic (formerly Operating Rhythm): https://perfopsdiagnostic.com
- Book mentioned: Linchpin by Seth Godin