How AI shrank one marketing team from twelve to four

What happens when a technical B2B SaaS company decides it doesn't need a twelve person marketing team? In this episode of Content Amplified, Jerome Stewart, a marketing leader who has spent the past decade building AI powered B2B SaaS brands in the analytics and observability space, explains how he helped shrink one marketing org from twelve people to four without breaking the work. Jerome walks through his "cover your bases" framework for deciding which functions still need a human at the helm (creative, communications, marketing ops, demand gen, product marketing), and how he builds "skills," reusable brand, PowerPoint, and social media instructions built from existing blogs, transcripts, and websites, so AI carries the last mile of production. He also digs into where AI quietly breaks down: content saturation, the em dash as an AI "tell," and a widening skills gap between AI fluent early career marketers and the business writing fundamentals that came before AI. If you're trying to figure out where to trust AI and where to still put a human, this conversation gives you a real framework, not just a hot take.

About Jerome

Jerome Stewart began his career as a Peace Corps volunteer before going back to business school and starting out as a product manager at Microsoft, where he later moved into marketing. He lived in the Seattle area and overseas while at Microsoft, then relocated to the San Francisco Bay Area about ten years ago, where he has spent the past decade marketing AI powered B2B SaaS companies in the analytics and observability space. Jerome now spends much of his professional energy mentoring earlier career marketers, helping them pair their natural AI fluency with the business fundamentals it can't replace.

Show Notes

• Connect with Jerome on LinkedIn: https://www.linkedin.com/in/jeromestewart/