How to use AI for content without failing the sniff test

Readers can smell AI writing in one line, and once they do, they never give the content a second chance. In this episode of Content Amplified, Lexi Croisdale, Director of Global Content at Varonis, maps out where content teams should sit on the spectrum between fully automated production and fully human writing. Lexi explains why the sniff test is really an authenticity test, why marketers are now stripping dashes out of their own style guides, and how she pushes back when leadership hands the team a Claude Enterprise account and asks for a 10x return. Her answer is to point AI at the admin work instead of the first draft: trained agents that turn meeting transcripts into recurring notes, and a reporting project that takes CSV exports from every channel and returns the monthly report already formatted the way leadership wants to read it. She also makes the case that if a company expects you to use AI, it should pay for you to learn it, and that the strongest human signal a brand has is its own employees with their own bylines. Listen if your team is being asked to produce more without sounding like a machine.

About Lexi

Lexi Croisdale started her career in journalism and left it when she realized she wanted work that evoked emotion rather than reporting the doom and gloom. She moved into marketing and repeatedly raised her hand to own video and social at organizations that had nobody accountable for either, which is how she became what she calls a visual storyteller. She is now Director of Global Content at Varonis, a cybersecurity company where she runs a human-centric content strategy built on subject-matter-expert bylines rather than a single corporate voice. Lexi believes brands should put less pressure on the logo and more support behind employees building their own personal brands.

Show Notes

• Connect with Lexi on LinkedIn: https://www.linkedin.com/in/alexiscroisdale/