How to scale content with AI without losing your point of view

AI can produce a thousand blog posts. It cannot tell you what you believe. In this episode of Content Amplified, Rafael Moiseev, CMO at Customer Times and principal of the fractional CMO consultancy Apex Strata, explains how his team kept scaling content after losing their content manager, and why intention matters more than volume. Rafael breaks down "institutional memory," the practice of interviewing your internal experts for their point of view and their writing style, analyzing their past work, and recording every thought leadership event so the AI has something real to write from. He describes AEO as a bullet train where you either pop on or get left in the dust, and shares the play that has worked for him: research reports, including competitive ranking reports where he still gets cited as the source even when he is not ranked first. He also walks through a buyer journey he traced end to end, from an LLM answer to the report, to the website, to the form, to pipeline, using HubSpot and Microsoft Clarity. If you want AI content that sounds like your company and shows up in AI answers, start here.

About Rafael

Rafael Moiseev is the CMO at Customer Times, a global tech firm specializing in AI automation, end-to-end data solutions, and customer experience, where he has spent about five years. He is also the principal of Apex Strata, his own consultancy, where he handles marketing on a fractional CMO basis for emerging SaaS companies. Rafael believes AI is not going to replace people, it is going to replace people who do not use AI, and that the winning move is to pick a few topics you can genuinely prove out rather than trying to be everything to everybody. He is also blunt about the limits of marketing: he will not work for a company whose product he does not believe in, because marketers are not liars.

Show Notes

• Connect with Rafael on LinkedIn: https://www.linkedin.com/in/rafaelmoiseev/
• Apex Strata: https://apexstrata.com