Buzzworthy AI Marketing: Lessons SMBs Can Use Today with Michael Buzinski

In this episode of the Human-First AI Marketing Podcast, host Mike Montague sits down with Michael “Buzz” Buzinski, author of The Rule of 26 and host of the Buzzworthy Marketing Show. Together, they unpack what it really takes for small and midsize businesses to thrive in today’s AI-driven marketing world. From avoiding “random acts of marketing” to building scalable strategies, Buzz shares how SMBs can cut through the noise, optimize their websites, and focus on the metrics that truly drive revenue growth.

Listeners will discover why AI isn’t replacing marketers anytime soon, but instead reshaping their roles into smarter, more efficient strategists. Buzz explains how to harness AI for micro-tasks, improve conversions, and increase average revenue per client, without wasting time or budget. Whether you’re a business owner or a marketing director, you’ll walk away with actionable tactics to double your website revenue, stop wasting effort, and make AI work with you, not against you.

Top Takeaways

1. AI won’t replace marketers; it will optimize their work.
Instead of eliminating jobs, AI automates repetitive tasks, allowing marketers to focus on strategy, creativity, and achieving results.

2. Think in micro-tasks, not massive prompts.
Breaking down projects into smaller steps makes AI outputs more accurate, helpful, and tailored to your needs.

3. Context is more potent than prompts.
Feeding AI the right background, research, and brand voice produces far better outcomes than “prompt engineering” alone.

4. Do the homework before the marketing work.
Clean, relevant research and data must be prepared and fed into AI projects to ensure quality content and decisions.

5. The Rule of 26 simplifies revenue growth.
By improving traffic, conversion rate, and average client revenue by just 26% each, SMBs can double their website revenue.

6. Fix your offer and conversions before buying traffic.
Driving more traffic won’t help unless your website and offers are already converting visitors into leads or customers.

7. Service-based B2B marketing requires trust and clarity.
For professional services, a clear value proposition and trust-building content matter more than personality or flash.

8. Stop wasting time on “random acts of marketing.”
Focus only on strategies and KPIs that directly move the revenue needle instead of chasing vanity metrics.

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