Lit Up + In Flow
Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
Lit Up + In Flow
E4: From $35 to $20K projects: Spilling the tea on Amanda's business journey
In this episode of Lit Up + In Flow, we’re pulling back the curtain on Amanda’s incredible journey from charging $35 for her first photography project to booking $20,000 shoots with globally recognised brands. Amanda shares the pivotal moments that shaped her business, from her early struggles with pricing to mastering the mindset shifts needed to attract high-end clients.
We also dive into her experiences with personal development, the impact of a life-changing ayahuasca journey, and why refining your messaging is key to standing out in a competitive creative industry. Whether you’re just starting your business or looking to take it to the next level, this episode is packed with actionable advice, raw honesty, and plenty of inspiration.
Time Stamps for Key Topics:
[00:00:00] Introduction: Welcoming Amanda and setting up the conversation.
[00:01:04] Amanda’s backstory: How redundancy led her to product photography.
[00:02:28] The early days: Charging $35 for 12 photos and learning the ropes.
[00:06:33] From $35 to $5,000: The evolution of Amanda’s pricing journey.
[00:08:17] Why pricing is linked to self-worth—and how to detach emotions from quotes.
[00:11:36] How self-doubt and comparison nearly derailed Amanda’s progress.
[00:15:07] Gratitude and perspective: Why remembering your “why” keeps you grounded.
[00:18:13] Breaking into high-end markets: Amanda’s tips for working with luxury brands.
[00:22:42] Messaging is everything: The difference between getting noticed and getting booked.
[00:29:19] Sell the solution, not the vehicle: Why understanding client pain points matters.
[00:35:23] Amanda’s ayahuasca journey: A life-changing experience and its impact on her mindset.
[00:43:27] Comparing ayahuasca and breathwork: How both tools unlock clarity and calm.
[00:51:26] Advice for new business owners: The importance of upgrading your mindset and beliefs.
[00:53:04] Closing thoughts: Gratitude, takeaways, and a call to action for listeners.
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