Lit Up + In Flow
Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
Lit Up + In Flow
E5: The Black Friday Debrief: What Worked, What Didn’t & What We’re Changing
In this episode of Lit Up + In Flow, we’re breaking down everything we learned from running Black Friday promotions in 2024—the wins, the mistakes, and the surprising insights. Whether you run Black Friday sales or not, this episode is packed with lessons that apply to marketing, messaging, and content strategy all year round.
We dive into:
• The pressure of doing “all the things” and why simplifying your strategy is key.
• What worked (and what didn’t) when running ads for the first time.
• The importance of audience warming and nurturing before a big sales event.
• Why Amanda muted people on Instagram for more creative clarity.
• How to bring Black Friday-level energy into your content all year round.
• The psychology behind buying decisions and how to speak to different types of buyers.
If you’ve ever felt overwhelmed by launching, struggled to sell with confidence, or wondered why some sales strategies don’t hit the mark—this one’s for you.
Time Stamps for Key Topics:
[00:00:00] Introduction: Cass’s engagement, holiday updates & personal reflections.
[00:06:00] Amanda’s digital decluttering: Why she muted people on Instagram for creative clarity.
[00:09:00] Cass’s first Black Friday experience: Why running ads at this time was a mistake.
[00:15:00] Amanda’s take: How Black Friday buyer behaviour is shifting due to the economy.
[00:18:00] The biggest lesson: Why we don’t sell like this all year round (and why we should!).
[00:22:00] Energy vs. strategy: How to bring intentionality to your sales campaigns.
[00:28:00] Different types of buyers: How messaging needs to adapt to attract different purchasing styles.
[00:35:00] Mindset shifts: Detaching from income goals and focusing on service.
[00:40:00] Identity-based goal setting: Why becoming the person first changes everything.
[00:47:00] Final thoughts: What we’re changing for future launches & selling strategies.
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