Lit Up + In Flow
Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
Lit Up + In Flow
E6: Cass spills the tea on her biz, the pivots and the big decisions she's had to make
In this episode, Cass is pulling back the curtain on the biggest business pivots she’s made—why she walked away from a thriving video business, the mistakes she made along the way, and how she finally built a business that feels aligned and profitable. If you’ve ever felt stuck, burnt out, or questioning if you’re even on the right path, this episode is for you.
We’re talking about the difference between pushing through resistance vs. knowing when it’s time to pivot, why playing it safe and scaling gradually is actually harder than going all in on a bold vision, and the mindset shifts that helped Cass go from scrambling for clients to attracting high-value, long-term partnerships.
Plus, we’re diving into the real reason most people’s marketing isn’t working (hint: you’re selling the wrong thing) and how to position yourself so your ideal clients want to work with you.
Whether you’re in the middle of a pivot, thinking about making a big move, or just need a fresh perspective on how to grow, this episode will give you a whole new way of looking at your business.
Time Stamps for Key Topics:
• (00:00:41) The chaotic start to Cass’s business journey—spoiler: she didn’t start as a videographer.
• (00:03:00) What the 10X is Easier than 2X book did to Cass’s mindset (aka why small goals are a trap).
• (00:13:00) The totally random way she fell into videography (hint: a short-lived situationship).
• (00:16:00) That time she spent $10K on gear without researching a thing.
• (00:25:00) How she niched into construction—then ditched it when it no longer felt aligned.
• (00:35:00) The biggest mistake she made in her early years.
• (00:39:00) Why entrepreneurs are literally addicted to stress (and what to do about it).
• (00:50:00) Why nobody is actually looking for a “video” (this one’s a mic drop).
• (00:44:00) The exact messaging shift that got her booking high-ticket clients without pitching.
• (00:47:00) The power of divine timing (aka why she doesn’t stress about leads anymore).
• (00:49:00) The mastermind she’s got her eye on for this year.
• (00:51:00) What she’d go back and tell 2019 Cass if she could.
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