Lit Up + In Flow
Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
Lit Up + In Flow
E7: Victim mindset vs vulnerability in marketing and life - juicy ep 🍑
Is your mindset secretly keeping you stuck in business and life? This week, we’re diving into victim mentality vs. vulnerability—and why understanding the difference is critical for success in your marketing, relationships, and personal growth.
We’ll explore how victim thinking sneaks into business, how it impacts your content strategy, and why some clients never get results (even with the same strategies). Plus, we break down the fine line between sharing vulnerably vs. oversharing—and the key to building trust in your audience.
If you’ve ever felt like you’re doing all the right things but still not getting traction, this episode will challenge you to look at things from a whole new perspective.
Episode Breakdown
[00:00:41] - Life updates & business focus
• Amanda’s juggling work and holidays
• Cass is refining her program for bigger results
[00:03:43] - Victim mindset vs. vulnerability
• How to tell the difference
• The role of personal responsibility
[00:07:00] - Signs you’re stuck in victim mode
• Cass’s “shadowban” realisation
• The shift successful entrepreneurs make
[00:13:05] - How victim mindset sneaks into business
• Client miscommunications & blaming external factors
• The power of better systems & ownership
[00:21:10] - The 5 stages of shifting from victim to action
• Denial → Emotion → Rationalisation → Action → Change
[00:29:07] - The danger of marketing to a victim mindset
• How it affects sales & attracts the wrong clients
• Why “convincing” people to buy is a red flag
[00:34:00] - The right way to use vulnerability
• Why sharing struggles builds trust (but only when done right)
• The key to making your audience connect with you
[00:39:00] - How to shift out of victimhood fast
• Regulating your emotions before reacting
• Thinking like your future self for better decision-making
[00:43:00] - Final takeaways & journal prompts
• Self-reflection questions to spot where you might be stuck
• The mindset shift that frees you from self-sabotage
[00:44:00] - Outro & next steps
• How to submit anonymous questions for future episodes
• Why shifting your internal reality changes everything
Want our eyes on your business? Ask your anonymous questions via this link.
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Connect with us on Instagram Amanda Campeanu and Cassie Ellen