Lit Up + In Flow
Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
Lit Up + In Flow
E11: Success isn’t always safe… and that’s why you’re holding back with Jess Williamson
Are you putting offers out there but secretly hoping no one buys? Wondering why your success feels capped, even though you’re doing all the things? Avoiding visibility or going after the next level because you’re terrified of what it might actually require of you?
We’re joined by the magnetic Jess Williamson – award-winning entrepreneur, TEDx speaker, mindset and business mentor – for one of our most expansive convos yet. This episode is a wake-up call to every woman who’s secretly scared of getting what she says she wants.
We get into the subconscious blocks, sneaky sabotage, and deep mindset work that’s actually holding ambitious women back – and what to do about it.
We speak about:
🔥 Why “more hours = more success” is broken
🔥 The fear of success no one’s talking about
🔥 How Jess built a multi-million dollar brand with a modest following
🔥 Getting hate online (and why it’s actually good)
🔥 What to do when your goals feel too big to say out loud
🔥 And how to stop waiting for permission and actually move
Whether you’re scaling or just starting out, this one’s full of permission slips, perspective flips, and a bit of a loving slap to stop playing small.
⏱️ Time Stamp Breakdown:
00:00 – Intro & Jess in the Maldives
07:15 – Breaking up with hustle culture
10:00 – The energetics of sales and the power of letting go
14:30 – Why your following doesn’t equal your income
19:00 – Engagement ≠ enquiries: your content is talking to the wrong people
23:00 – The emotional rollercoaster of business (and how to stay neutral)
25:30 – Jess’s evolving money mindset
29:00 – The subconscious blocks that sabotage your income
33:00 – Judgement, visibility & the Maldives wedding story
36:00 – Being of service vs chasing dopamine
38:00 – Quitting aligned businesses that no longer fit
41:00 – Building a business that matches how YOU want to work
43:00 – Fear of success > fear of failure
47:00 – Visualisation exercise to uncover hidden blocks
52:00 – Giving yourself permission to dream big again
55:00 – Why “success” is the most dangerous comfort zone
58:00 – Jess’s behind-the-scenes: investing in her next level
01:02:00 – The visibility tax: holding the hate and doing it anyway
01:07:00 – Why success doesn’t mean you’re safe from criticism
01:11:00 – The fastest path to your next level? Move. Now.
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