Lit Up + In Flow
Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
Lit Up + In Flow
E15: Un-f**k your messaging - Part 1
If you’ve ever asked “Why isn’t anyone buying?!”, this one’s for you. In this juicy AF episode, we unpack one of the biggest reasons your content isn’t converting the way it should: your messaging.
We get raw and real about the difference between generic content and magnetic messaging, why you’re still attracting low-budget clients, how your identity impacts your positioning, and the sneaky ways your visuals are screaming DIY (even when your price tag says premium).
This one’s part mic-drop, part masterclass, and a full permission slip to step into your higher self energy online.
🔥 KEY MOMENTS + TIMESTAMPS:
[00:01:02] Why this topic is so juicy + the #1 contributor to making $$$ in business
[00:01:25] What actually is messaging, and why it’s not the same as branding
[00:02:52] Where most people go wrong — the fluff, the vagueness, the noise
[00:04:00] Speaking to symptoms not just root causes — this changes everything
[00:05:04] The psychology of how people buy (not everyone buys like you)
[00:06:37] Think it’s your price? Nah babe — it’s probably your messaging
[00:08:46] Why passion for your craft ≠ strategic marketing skills
[00:10:17] Messaging + identity — how being stuck in your start-up self holds you back
[00:13:01] Cringe moments + content that made zero sense (but taught us so much)
[00:16:39] The real reason your best clients aren’t finding you
[00:19:38] Messaging isn’t one post — it’s baked into every single touchpoint
[00:21:23] DIY vs Premium: how to elevate the visual messaging of your brand
[00:24
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