Lit Up + In Flow
Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
Lit Up + In Flow
E16: Un-f**k your messaging - Part 2
This one’s for you if you're done doubting your prices — and ready to embody the message that matches your power.
In part two of our most-downloaded episode to date, we go deeper than ever before into the mindset shifts, strategic frameworks, and real AF truth bombs that help you refine and embody your messaging — so you can charge more, attract better clients, and actually believe in what you’re saying online.
We’re talking the Messaging Spectrum, why you’re losing premium clients with “root cause” speak, how your identity affects your content, and why no amount of wordsmithing matters if your energy isn’t behind it.
This episode is equal parts mindset, messaging and magnetic energy — and it will change how you write, speak, and show up in your content from here on out.
🔥 KEY MOMENTS + TIMESTAMPS:
[00:00:46] Welcome to part two: why this convo is everything
[00:01:10] The Messaging Spectrum: what it is + how to use it to sell
[00:02:38] Symptoms vs. root causes — and why your clients don’t speak in “clarity” language
[00:04:12] What your dream clients are actually thinking before they buy
[00:07:10] DIY content, visual energy + why stunning doesn’t = strategic
[00:08:59] The identity shift required to own your message
[00:10:57] What happens when you’re scared to sound premium
[00:12:50] The energetic embodiment of premium content (and how to step into it)
[00:14:39] Scaling from $2K to $10K clients? This is the inner shift required
[00:18:09] Messaging isn’t just words — it’s how you hold the price
[00:21:00] Pain vs. desire in your messaging: we have thoughts 👀
[00:24:02] ChatGPT, tone of voice + why your content sounds the same as everyone else’s
[00:27:00] Specificity, storytelling, and why the internet is allergic to fluff
[00:30:00] Owning your opinion = becoming uncopyable
[00:33:11] Final takeaway: You are the differentiator
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