Lit Up + In Flow
Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
Lit Up + In Flow
E17: Don’t let these content mistakes sabotage your sales - part 1
If you’re showing up online but your content isn’t converting?
This episode is for you.
In Part 1 of this two-part mini-series, Cass and Amanda dive deep into the silent sales killers hiding in your content plus the sneaky mistakes that are repelling dream clients without you even realising it.
From invisible messaging to misaligned content strategy, this episode holds up the mirror in the most empowering way. Expect mic drops, real talk, and practical shifts to help you clean up your content and start turning posts into profit. If you’re ready to stop working so hard for so little return, press play now.
⏱ Episode Breakdown:
00:00 – Why your content might be repelling buyers
02:45 – The shift from engagement to conversion strategy
06:13 – The hidden cost of being “inspiring but forgettable”
09:22 – Why your content isn’t building desire
13:40 – The myth of “just be consistent”
17:01 – What high-converting content actually does differently
20:45 – Recap: 3 mistakes that are costing you sales
22:10 – Journal prompts + content audit questions
Want our eyes on your business? Ask your anonymous questions via this link.
Join our Broadcast channel to here our insights first
Connect with us on Instagram Amanda Campeanu and Cassie Ellen