Lit Up + In Flow
Lit Up + In Flow is a podcast for ambitious people who are ready to build success without sacrificing inner peace. Hosted by Amanda Campeanu, a Photographer, educator and business and mindset coach and Cassie Ellen, a videographer and video coach - this show explores a better way to achieve your goals—one rooted in balance, flow, and authenticity.
Through expansive, needle-moving conversations, Cass and Amanda share the behind-the-scenes of their businesses, mindset shifts, and personal development journeys. They dive into the strategies, challenges, and insights you need to grow your business while staying grounded and regulated.
If you’re tired of the constant hustle and want to build the business and lifestyle freedom that feels right for you, this podcast will leave you inspired, connected, and a little clearer on your path to success.
Lit Up + In Flow
E18: Don’t let these content mistakes sabotage your sales - part 2
In part two of Don’t Let These Content Mistakes Sabotage Your Sales, Cass and Amanda go deep into conversion content - the pointy end of your funnel where sales happen.
They unpack the biggest mistakes biz owners make when creating content that’s meant to convert, from dodging sales because you “don’t want to sound salesy” to assuming your audience already knows what you offer.
You’ll learn how to answer client objections before they arise, qualify your leads with precision, infuse your energy into your content, and show up in ways that make people want to work with you now, not six months from now.
If you’ve been posting but not seeing sales, this episode will flip the switch on how you sell through your content.
⏱ Episode Breakdown
00:00 – Welcome back + recap of part one
01:20 – Growth vs. conversion content explained
02:46 – Mistake #1: Not answering client questions or objections
05:11 – Using FAQs + reframing limiting beliefs
06:50 – Educating clients on tricky topics like licensing + budgets
08:54 – Mistake #2: Fear of sounding salesy
10:15 – Selling in stories without feeling pushy
13:06 – Playing the long game with consistent selling
15:13 – Testing what your audience says “yes” to
15:38 – Mistake #3: Not qualifying your leads
18:24 – Using budget talk to attract the right clients
20:03 – Clarity in offers makes content creation easier
22:54 – Mistake #4: Assuming people know what you do
25:40 – Why your name + face matter for trust
27:36 – The energy factor in attracting dream clients
31:15 – Matching on-camera energy to real-life energy
33:27 – Believing in your value + stepping into CEO identity
35:57 – Showing the real + raw moments to connect deeper
37:32 – Good conversion content examples for service businesses
43:13 – Wrapping up + how to submit anonymous questions
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