The B2B Content Show
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
The B2B Content Show
Latest Episodes
Demand Gen in 2026: What's Working & What Isn't
Demand gen didn't stop working. It got optimized until there was nothing left to optimize.Paid ads keep getting more expensive, AI search is absorbing the clicks that used to land on your site, and a decade of everyone optimizing the sa...
The State of LinkedIn Ads in 2026/2027
LinkedIn and Meta take very different approaches to B2B advertising. Your company is looking to up their ad spend in 2026, and become more omni-channel. So, which one is worth your money?We sit down with Moby Hayat, founder of FireShow ...
He Built 55K+ Followers on LinkedIn by Ignoring Every “Best Practice”
Everyone tells you to post consistently, stay in your niche, and use AI to scale. Every “best practice” is really about optimizing. JC optimized one thing instead; Meaning it. In this episode, Jake and Ding sit down with JC Pollard,...
B2B Marketing in 2026: AI Wrappers, Infinite Content, Service as the Moat & Claude Brain
Standing out in B2B used to come down to having a louder campaign. But in 2026, when everyone can ship features and spin up content overnight with AI, it means the game is changing. The teams winning are competing on service, distribution, and ...
Winning Outbound in 2026, the Phone Comeback, Going All-In on Claude, “AI Slop” Problem, & Event Strategy (ft. John Eitel)
If everyone has access to the same AI tools and can scale outreach faster than ever, how do you stand out from all the noise?We sat down with John Eitel, Chief Growth Officer of Orum and a 7x sales leader, to talk B2B sales, AI adoption...