The B2B Content Show
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
The B2B Content Show
Latest Episodes
B2B Marketing in 2026: AI Wrappers, Infinite Content, Service as the Moat & Claude Brain
Standing out in B2B used to come down to having a louder campaign. But in 2026, when everyone can ship features and spin up content overnight with AI, it means the game is changing. The teams winning are competing on service, distribution, and ...
Winning Outbound in 2026, the Phone Comeback, Going All-In on Claude, “AI Slop” Problem, & Event Strategy (ft. John Eitel)
If everyone has access to the same AI tools and can scale outreach faster than ever, how do you stand out from all the noise?We sat down with John Eitel, Chief Growth Officer of Orum and a 7x sales leader, to talk B2B sales, AI adoption...
Your Best B2B Content Isn’t One That Goes Viral
Millennials have the trust and credibility but can't generate demand while Gen Zs have the audience but can't generate revenue from it. . And right now, neither of them knows how to bridge that gap.In this episode, Jake and Ding sit down...
What’s Working on LinkedIn for B2B in 2026
Turns out B2B content CAN go viral ⚠️In this episode, Tas Bober (founder of The Scroll Lab) & Tim Davidson (founder of B2B Rizz) from the Notorious B2B show join Jake Clare and Ding Zheng for Ep. 5 of the pod.They talk ...
State of LinkedIn 2026, Live Streaming, & the Future of B2B Content | ft. Morgan J Ingram
LinkedIn is changing… and what's next for the platform? How do you stay relevant?In this week's episode, we ditched the usual pod format and had an honest conversation on LinkedIn with Morgan J Ingram (194k followers on LinkedIn) ...