The B2B Content Show
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
Episodes
27 episodes
The Real Reason You’re Not Selling (& how to fix it)
62% of buyers stay with a worse solution and it has nothing to do with price.Drew Giovannoli joins Jake and Ding on Episode 3 to break down how buyers actually make decisions. He's the Chief Product Marketer at Buried Wins, a win-loss re...
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Season 2
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Episode 3
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34:22
The BEST Way To Market Your B2B Content in 2026
If your content isn't reaching the right people, the content probably isn't the problem. You just skipped distribution in the planning stage. In this episode, Jake and Ding sit down with Aditya Vempaty, VP of Marketing at MoE...
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Season 2
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Episode 2
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47:06
The B2B Content Gap Most Companies Missed
LinkedIn is changing, B2B content is getting more competitive, and most companies aren’t ready for what’s coming in 2026.In this first episode of The B2B Content Show, Jake and Ding break down what’s happening in B2B marketing<...
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Season 2
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Episode 1
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31:32
Why Growth Gets Harder When You Rely on Social Platforms w/ Cliff Simon | EventShark Podcast #24
The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging and actually worth watching.In episode 24, we’re joined ...
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Season 1
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Episode 24
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25:10
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Customer Marketing = an Untapped Gold Mine for Building Trust! ft. Arthur Castillo | Ep. 23
The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 23, we’re joined by Arthur Cas...
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Season 1
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Episode 23
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18:04
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Creating High-Quality Original Content on LinkedIn ft. Vin Matano | EventShark Pod Ep. 22
The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 22, we sit down with Vin Matan...
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Season 1
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Episode 22
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19:41
Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21
The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 21 of the podcast, we sit dow...
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Season 1
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Episode 21
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17:31
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Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun
The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 20, we sit down with Ademola ...
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Season 1
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Episode 20
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21:55
LinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19
The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.In episode 19, we caught up with Tas Bob...
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Season 1
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Episode 19
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18:28
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Live Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18
The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.B2B events are evolving fast.. & few people h...
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Season 1
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Episode 18
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17:51
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Making Great B2B Content in 2026 w/ Devin Reed | EventShark Pod Ep #17
Devin Reed knows B2B content because he’s lived it. He’s a 2x Head of Content at billion-dollar startups (Gong, Clari), where he scaled Gong’s brand and content from $20M → $200M ARR. He now advises some of the fastest...
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Season 1
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Episode 17
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21:11
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Why events can be your #1 revenue driver w/ Scott Ingram | EventShark Podcast #16
With AI making everything less human, one marketing channel is becoming MORE powerful than ever: in-person events. But most companies are doing them completely wrong. What if the secret wasn't flashy booths or expensive swag, but bu...
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Season 1
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Episode 16
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45:56
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ABM, Content, AI, Community, Picking Accounts | EventShark Podcast #15 with Davis Potter
The EventShark Podcast covers all things B2B marketing, LinkedIn, and content. We share practical strategies and creative ideas to make B2B marketing more engaging & effective.In today’s episode, we dig into ABM (Account-Based Marke...
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Season 1
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Episode 15
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28:00
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Everything you need to know shooting content at your next B2B event | EventShark Podcast Ep. 14
Most B2B (business-to-business) events are forgotten the moment the event ends, BUT what if one event could fuel months of content distribution and X multiple your event's ROI?In this episode, EventShark cofounders Jake Clare and Ding Z...
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Season 1
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Episode 14
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1:07:18
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Making Memorable B2B Content, Scripting with Intention and Navigating LinkedIn’s Algorithm
In episode 13 of the EventShark Podcast, we sit down with LinkedIn creator Aaron Morrissey, who’s done over 30 brand deals creating videos for B2B clients this past year with one goal in mind: make sure people remember you.We talk about...
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Season 1
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Episode 13
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48:01
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AI for Content Creation: How We Use AI at Our B2B Video Agency
AI for content creation is moving FAST, so we tested the best tools in the game.From Google’s new Veo 3 model to Suno for music, to ElevenLabs for voice, we’re breaking down what works, what doesn’t, and how YOU can use AI today to leve...
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Season 1
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Episode 12
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42:56
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Being Funny Online & Building a Personal Brand Without Getting Fired | B2B Comedian Amanda Nielsen
Welcome to the EventShark Podcast, where we break down what's working in B2B content, LinkedIn strategy, and building a brand with personality .In this episode, we sit down with Amanda Nielsen, B2B comedian behind Thot Leader Labs, a hi...
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Season 1
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Episode 11
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44:24
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Adam Robinson on Founder-Led Content, Billion Dollar Challenge & the TRUTH about B2B Growth in 2025
Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstr...
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Season 1
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Episode 10
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53:37
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Burn the Playbook | How to Win at B2B Marketing w/ Mark Huber
Everyone talks about “playing it safe” in B2B marketing.Mark Huber thinks the opposite.In Episode 9 of The EventShark Podcast, we sit down with Mark Huber, VP of Marketing at UserEvidence, to talk about what it really takes to s...
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Season 1
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Episode 9
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49:38
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Advice for LinkedIn creators + why going full-time creator isn’t always the dream ft. Linda Le
Everyone says, “Quit your 9-to-5 and chase the dream.”Linda Le actually did it… and hated it.In Episode 8 of The EventShark TV Podcast, we sit down with LinkedIn creator Linda Le (612K+ followers on LinkedIn) to talk about what ...
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Season 1
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Episode 8
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42:57
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B2B Content Distribution Masterclass w/ Ross Simmonds | EventShark Pod Ep. 7
Most B2B marketers hit publish… and pray.Ross Simmonds hits publish… and gets to work.In this episode of the EventShark TV Podcast, we sit down with the king of content distribution himself—Ross Simmonds—bestselling author of Cr...
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Season 1
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Episode 7
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52:46
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Tim Davidson on LinkedIn Ads, B2B Content, & How He Ended Up in a GaryVee Book
Episode 6 is here — and it’s a fun one.We sat down with B2B creator and LinkedIn ads expert Tim Davidson (aka the fruit-cutting legend) to talk all things LinkedIn, B2B content strategy, and LinkedIn advertising best practices.T...
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Season 1
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Episode 6
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50:51
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B2B Events That Don’t Suck & The Power of Brand (feat. Peep Laja)
In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast.Peep shares his strategy for running B2B events that people actually want to attend, how to use even...
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Season 1
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Episode 5
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50:13
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B2B Sales, LinkedIn, and the Power of Urgency w/ Scott Leese - EventShark TV Podcast
In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ‪Scott Leese‬.Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn.But Scott’s...
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Season 1
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Episode 4
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53:40
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LinkedIn Creator Economy w/ Vin Matano
What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketi...
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Season 1
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Episode 3
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51:49
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