EventShark TV
EventShark TV is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content.
The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond.
Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.
EventShark TV
Top 10 B2B Content Predictions for 2025
What’s next for B2B content in 2025?
In Episode 2 of The EventShark TV Podcast, Jake Clare & Ding Zheng dive into their top 10 B2B content predictions for 2025.
Chapters:
00:00 Welcome to the pod!
02:07 Prediction #1 Founders go full content creator mode
08:05 Prediction #2 Video isn’t a “nice to have” anymore
13:01 Prediction #3 In-person content takes off
17:22 Prediction #4 Collaborative content takes center stage
23:35 Prediction #5 More niche content shows
27:00 Bonus Prediction
29:57 Prediction #6 AI-generated video picks up mainstream late 2025
34:47 Prediction #7 Creative norms get smashed
38:21 Prediction #8 LinkedIn’s video feed continues to gain momentum
39:20 Prediction #9 Quality over quantity wins
43:59 Prediction #10 Live streaming finds its place in B2B
49:26 Outro
To learn more about leveling up your B2B content visit us at: eventshark.io