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The B2B Content Show
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
The B2B Content Show
LinkedIn Creator Economy w/ Vin Matano
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What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?
In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.
Chapters:
0:00 - Intro
1:49 - What is B2B influencer marketing?
9:02 - Creating content on LinkedIn
12:34 - LinkedIn creator economy
15:21 - B2B influencer campaigns that are crushing
18:28 - UGC in B2B
22:16 - Weirdest LinkedIn follower
23:37 - Bad example of influencer marketing
24:56 - Starting an influencer marketing campaign
25:54 - Fashion convo
29:27 - Influencers at B2B events
36:28 - Best B2B Events
39:52 - Studying B2C space
42:13 - What type of content are you excited about creating?
47:12 - How Vin got into creating content
51:23 - Outro
To learn more about leveling up your B2B content visit us at: eventshark.io
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