LinkedIn Creator Economy w/ Vin Matano Artwork

EventShark TV

EventShark TV is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content.

The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond.

Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.

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EventShark TV

LinkedIn Creator Economy w/ Vin Matano

January 31, 2025 • Jake Clare • Season 1 • Episode 3

What is the LinkedIn Creator Economy? How is B2B transitioning to become more influencer-focused?

In Episode 3 of The EventShark TV Podcast, Vin Matano founder of Creatorbuzz joins us to discuss the current state of influencer marketing in B2B.

Chapters:

0:00 - Intro

1:49 - What is B2B influencer marketing?

9:02 - Creating content on LinkedIn

12:34 - LinkedIn creator economy

15:21 - B2B influencer campaigns that are crushing

18:28 - UGC in B2B

22:16 - Weirdest LinkedIn follower

23:37 - Bad example of influencer marketing

24:56 - Starting an influencer marketing campaign

25:54 - Fashion convo

29:27 - Influencers at B2B events

36:28 - Best B2B Events

39:52 - Studying B2C space

42:13 - What type of content are you excited about creating?

47:12 - How Vin got into creating content

51:23 - Outro

To learn more about leveling up your B2B content visit us at: eventshark.io

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