EventShark TV

EventShark TV is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content.

The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond.

Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.

All Episodes

EventShark TV

B2B Events That Don’t Suck & The Power of Brand (feat. Peep Laja)

March 19, 2025 • Jake Clare • Season 1 • Episode 5

In this episode of The EventShark TV Podcast, we sit down with Peep Laja, CEO of Wynter, 3x founder, and host of the How to Win podcast.

Peep shares his strategy for running B2B events that people actually want to attend, how to use events for brand and content activation, why more B2B companies need mascots (a.k.a. founders), and the power of brand in today’s market.

We also get into the current state of blog posts and LinkedIn, raw entrepreneurial advice, and how founders can actually create work-life balance.

0:00 Intro
5:48 Peep’s Events & the strategy
13:14 Creating a successful B2B events
18:51 Using events to do content activation
20:04 B2B companies need mascots & brand awareness
36:41 Entrepreneurial advice
39:09 Current state of blog posts & LinkedIn
42:49 How to create work life balance as a business owner
45:49 54321 Behind the scenes
48:45 5,4,3,2,1 Challenge

#linkedin #b2bmarketing #businesspodcast