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The B2B Content Show
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
The B2B Content Show
Adam Robinson on Founder-Led Content, Billion Dollar Challenge & the TRUTH about B2B Growth in 2025
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Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.
In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content.
We get into:
— Why most B2B content is still unwatchable
— What actually works on LinkedIn in 2025
— Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series
— The real story behind the 6sense cease & desist
— And Adam trying to decode Italian brain rot memes 😂
This episode is a masterclass in founder-led growth, building in public, and breaking the rules of B2B content.
👇 Full timestamps
0:00 Intro
3:12 AI isn’t replacing your writing, it’s enhancing it
6:20 Adam wants to be the best in his lane
9:20 Adam’s Billion Dollar Challenge
15:03 Creating art vs creating content
18:40 Creating art in the B2B Sales space
20:26 How to create interesting building in public content
22:22 The perfect founder led strategy in 2025
26:53 Trying to pivot build in public to more analytical & educational approach
30:28 The 6sense cease & desist story
34:47 Keep RB2B or retention.com if you had to pick one?
36:09 How to measure content success
40:35 Adam is product + content obsessed
43:14 If LinkedIn is gone tomorrow, what would you do?
46:46 Countdown Quiz 54321 Challenge
50:43 Italian Brainrot
52:13 Outro
#linkedin #marketing #podcast