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The B2B Content Show
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
The B2B Content Show
Making Memorable B2B Content, Scripting with Intention and Navigating LinkedIn’s Algorithm
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In episode 13 of the EventShark Podcast, we sit down with LinkedIn creator Aaron Morrissey, who’s done over 30 brand deals creating videos for B2B clients this past year with one goal in mind: make sure people remember you.
We talk about why most B2B content is forgettable, importance of scripting, and what LinkedIn’s algorithm shift means for businesses & creators.
You’ll also hear:
- Why reach doesn’t matter if your audience doesn’t remember you
- Making memorable content
- Content scripting/planning tips
- How LinkedIn’s algorithm is quietly killing creativity
- Tools can’t live without
Perfect for B2B marketers, video creators, and anyone trying to stand out on LinkedIn.
Timecodes:
0:00- Intro
1:54- Sparkling Water Tasting
3:15- Recall vs. Reach in B2B Content
6:10- Impact of LinkedIn's Algorithm Shift
9:51- Script First or Shoot First?
11:22- Random Item!
12:31- Why You Need a Plan Before Shooting Video
14:01- How AI Is Changing Video Creation
18:36- What Actually Makes Content Memorable?
26:34- Best Content You’ve Rewatched
29:27- One Tool You Can’t Live Without
31:02- Pitch a Brand in 30 Seconds
32:35- Brands Crushing It on LinkedIn
34:10- B2B Marketers to Learn From
37:28- LinkedIn Trends That Need to Go Away
38:45- Final Tip for LinkedIn Creators
44:00- Hot Takes on Engagement Pods & Community
47:45- Outro
#linkedin #marketing #podcast