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The B2B Content Show
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
The B2B Content Show
Live Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18
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The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective.
B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan.
After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years.
In the episode, you’ll also hear:
- How the B2B industry’s changing
- How Drive became one of the most talked about B2B events
- Why showing up in person might be your biggest advantage
- What live streaming could mean for B2B
- Dan’s best advice for B2B marketers
Timestamps:
0:00 - Intro
1:55 - 2 years of Exit Five & Drive
4:15 - Creating the breakout groups for year 2
6:56 - Trending topics in B2B marketing
7:04 - Exit Five is leaning into AI in marketing
7:54 - Exit Five is expanding into more events
9:09 - Dan picks his EventShark hat + receives a gift
11:08 - How does live streaming work?
12:17 - Will live streaming enter the B2B space?
13:41 - More live streaming history with Ding
16:32 - 1 tip for B2B marketers
#b2bmarketing #marketing #podcast