The B2B Content Show

LinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19

• EventShark • Season 1 • Episode 19

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0:00 | 18:28

The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.

In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now.

She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content.

Her podcast breaks down the drama of LinkedIn (not the over-polished fluff you might typically see from B2B marketers), and now launching a second show, The Marketer’s Exit, to help more marketers go independent.

We also cover:

  • Why LinkedIn is so safe
  • How Tas built her personal brand by being “unhinged”
  • The idea behind her content shows
  • AI, brand, and the rise of fractionals
  • Why personality beats polish in B2B content

If you’re tired of safe, copy-paste B2B content… time to tune in. 🎧

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Timestamps:

0:00 Intro

1:52 Welcome Tas Bober!

2:31 Why is LinkedIn so safe?

4:17 Behind the Notorious B2B Podcast

8:25 Launching a new content series in B2B

9:16 ExitFive ad break

10:35 Thought process behind Tas’ new show 

13:20 Why brand is going to be so important

14:46 Is AI really replacing marketing jobs? 

16:25 Benefits of going solo / fractional

17:26 Outro


#LinkedIn #Marketing #B2BMarketing #Podcast