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EventShark Podcast
EventShark Podcast is the official podcast from EventShark, where co-founders Jake Clare and Ding Zheng share their approach to creating better B2B content.
The podcast is designed for marketers, sales leaders, and content creators who want to understand what works on LinkedIn and beyond.
Each episode covers practical strategies, real-world examples, and conversations with B2B leaders about the power of creative, results-driven content.
EventShark Podcast
LinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19
The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective.
In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now.
She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content.
Her podcast breaks down the drama of LinkedIn (not the over-polished fluff you might typically see from B2B marketers), and now launching a second show, The Marketer’s Exit, to help more marketers go independent.
We also cover:
- Why LinkedIn is so safe
- How Tas built her personal brand by being “unhinged”
- The idea behind her content shows
- AI, brand, and the rise of fractionals
- Why personality beats polish in B2B content
If you’re tired of safe, copy-paste B2B content… time to tune in. 🎧
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Timestamps:
0:00 Intro
1:52 Welcome Tas Bober!
2:31 Why is LinkedIn so safe?
4:17 Behind the Notorious B2B Podcast
8:25 Launching a new content series in B2B
9:16 ExitFive ad break
10:35 Thought process behind Tas’ new show
13:20 Why brand is going to be so important
14:46 Is AI really replacing marketing jobs?
16:25 Benefits of going solo / fractional
17:26 Outro
#LinkedIn #Marketing #B2BMarketing #Podcast