The B2B Content Gap Most Companies Missed

LinkedIn is changing, B2B content is getting more competitive, and most companies aren’t ready for what’s coming in 2026.

In this first episode of The B2B Content Show, Jake and Ding break down what’s happening in B2B marketing, where content strategy is headed, and what companies should be doing right now to stay ahead on LinkedIn and B2B content.

B2B content is evolving fast. Algorithms are shifting, competition is increasing, and the companies that understand how to create high-performing LinkedIn content and B2B marketing content will have a major advantage.

In this episode we cover:

• What’s new with The B2B Content Show in Season 2
• Why B2B content marketing is more competitive than ever in 2026
• Where LinkedIn content and LinkedIn marketing are heading
• What types of B2B content actually perform today
• How companies can adapt their content strategy moving forward

If you're building a brand, leading marketing, or creating content for a company, this show breaks down what’s happening in B2B marketing, LinkedIn strategy, and content performance.

Subscribe for weekly conversations about B2B content strategy, LinkedIn marketing, content distribution, and how companies can create content that drives growth.

--

0:00 - Intro

1:30 - What's changing this season

3:00 - EventShark origin story & the new office

10:00 - B2B content trends to watch in 2026

10:30 - Why video testimonials are the #1 content play

12:30 - The power of series & episodic content

13:45 - Proprietary research as a content strategy

16:30 - Live content & speed to publish

18:30 - What event content companies should be capturing

20:30 - Street interviews & cross-pollinating audiences

22:30 - Speaker sessions, photography & fast turnaround

24:30 - Using your internal team for event content

28:00 - Jargon 101: Hedonic Adaptation