The B2B Content Show

The BEST Way To Market Your B2B Content in 2026

• EventShark • Season 2 • Episode 2

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0:00 | 47:06

If your content isn't reaching the right people, the content probably isn't the problem. You just skipped distribution in the planning stage. 

In this episode, Jake and Ding sit down with Aditya Vempaty, VP of Marketing at MoEngage, who's been part of the teams that scaled Synthego and Amplitude's revenue and led marketing through Nutanix's IPO, to talk about why the best B2B marketing teams plan distribution before a single piece of content gets made.

They also talk about ⬇️

  • Partner and co-creator led distribution
  • The campaign that got 3,000 leads & $2M+ in pipeline
  • Where AI helps in B2B marketing 
  • AI agents for SEO research and LinkedIn outreach
  • Checkbox marketing

If you want to build campaigns that reach the right people and use AI strategically to free up time on the grunt work, listen up. 🎧

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Timestamps:

0:00 - Intro

2:30 - Why marketing is the hardest job in go-to-market

5:00 - How Aditya would cold call today

6:30 - Making your audience the hero

7:30 - The Adapt or Die campaign

10:00 - Why distribution should be planned first

13:00 - Partner & influencer enablement

15:00 - Co-marketing in action

17:30 - Getting your team ready to share

19:30 - Sales & marketing alignment

21:30 - How AI made the spam problem worse

22:30 - How a VP of Marketing uses AI in 2026

26:00 - Where to use AI for B2B marketing 

29:00 - AI agents for SEO research

31:00 - AI agents for LinkedIn outreach

35:00 - The Rick Rubin Creative Act concept

37:30 - The Super Bowl campaign breakdown

40:00 - Why the RAMP campaign worked

43:00 - Final thoughts

#b2bmarketing #contentmarketing #marketingstrategy #demandgeneration #contentdistribution #aiformarketers