The B2B Content Show
The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.
New episodes every week 🎧
The B2B Content Show
State of LinkedIn 2026, Live Streaming, & the Future of B2B Content | ft. Morgan J Ingram
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LinkedIn is changing… and what's next for the platform? How do you stay relevant?
In this week's episode, we ditched the usual pod format and had an honest conversation on LinkedIn with Morgan J Ingram (194k followers on LinkedIn) and the AMP Social team to talk about the future of LinkedIn and where B2B livestreaming fits in.
More in the episode:
- Why livestreaming builds credibility in B2B
- What makes live content more engaging and relatable
- The problem with posting more on LinkedIn
- Why IRL events are making a comeback
If you want to build a content strategy that's ready for where B2B is heading, tune in. 🎧
#LinkedIn #LinkedInTips #B2BMarketing #Livestreaming #ContentMarketing
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Timestamps:
0:00 - Intro
1:26 - The state of LinkedIn right now
2:48 - How Muffins with Morgan started
6:00 - What makes a live stream actually work
9:46 - Live streaming culture and parasocial connection
14:31 - Live commerce in China
17:15 - Why IRL events are making a comeback
22:52 - Niche consistency and showing up on camera
27:38 - The LinkedIn grind is getting old
30:16 - Goodhart's Law and LinkedIn engagement
32:00 - Is LinkedIn still worth it?
35:44 - LinkedIn going mainstream
39:00 - LinkedIn's video push and ghost views
43:44 - Outro