Ep 38 | The "Lunch-First" Door Growth Flywheel w/ Ed Kirch

What if your daily lunch routine is the secret key to unlock company growth?

In this episode of Property Management Frame Breakers, Pablo Gonzalez, Chief Evangelist of Vendoroo, sits down with Ed Kirch —a property manager who turned 300 units into a long-term wealth engine, owning 220 of them himself  — to unpack how he transformed his PM company into a wealth-building machine.

You’ll learn:
🥪 Why relationship capital is the most undervalued asset in property management
📈 How self-directed IRA partnerships fund deals without bank loans
🛠️ How sweat equity becomes real equity in 50/50 partnerships
🚫 Why avoiding refis and focusing on long-term ownership builds lasting freedom

If you’re a property manager wondering how to fund deals without your own capital, create high-trust equity partnerships, or transition from vendor to investor—this episode is your blueprint.

🎧 Listen now and discover how Ed Kirch’s “Lunch-First” strategy, deal structure, and slow growth mindset can change the trajectory of your business.

🌟 Stay Connected with Us:

🤝 Connect with Ed Kirch on LinkedIn
🎙️ Follow Pablo Gonzalez on LinkedIn
💼 Follow Vendoroo on LinkedIn
🌐 Visit Vendoroo's Website

Chapters:

00:00 How “Courage Property Management” Was Born
02:35 Owning vs. Managing for Others
04:45 The First Big Deal at 21
07:20 Partnering Through Sweat Equity
10:12 Finding Investors in Unlikely Places
13:45 50/50 Deal Structure & Why It Works
16:10 Creating Upside From Day One
18:55 Why Relationships Are Ed’s Real Marketing
22:30 Operationalizing Relationship Building
25:05 Boots-on-the-Ground Marketing
28:00 Sourcing Deals Through Lunch & Mailers
31:30 Building the Engine That Funds Itself
34:20 Wealth Over Wages: The Long Play
36:40 Investing Through Strategic Patience
38:15 Mastering the Art of the Long Lunch Close
40:05 How to Avoid the Refinance Trap
42:10 Building a Business That Buys Time, Not Just Doors
44:30 Real Estate Partnerships That Actually Work
47:00 How to Structure Safe, Simple Equity Deals
49:15 The Deal That Turned $250K Into $1M