The Balanced CEO Hosted by Chris Williams
What if success didn’t require sacrificing your health, your family, or your peace of mind?
Launched in 2025, The Balanced CEO is a podcast for ambitious leaders who want to grow their business while staying aligned in life. Hosted by Chris Williams, each 30-minute episode features honest, insightful conversations with entrepreneurs, creators, and professionals who are learning to lead without burning out.
Born from Chris’s personal transformation, the show dives into the real work of balancing physical health, family life, and professional goals. In 2022, Chris was a gym owner at 350 pounds, overwhelmed and disconnected from the very life he set out to build. Everything changed when he began aligning his priorities and rebuilding from the inside out.
The podcast centers on the Triangle of Strength: health, family, and career. Listeners will learn what it takes to build a strong foundation, lead with intention, and create lasting impact in every area of life.
If you're ready to level up without losing yourself, this podcast is your starting point.
The Balanced CEO Hosted by Chris Williams
Episode 7: The Biggest Gym Lead Generation Mistakes (And How to Fix Them) with Derek Batman.
Running a gym and growing a business is already challenging, but staying fit while raising two young kids requires a whole different level of discipline. In this second part of our conversation with Derek Batman, we explore his strategies for balancing it all.
Welcome to The Balanced CEO, a podcast exploring the journeys of those who have found ways to balance health, family, and business. Hosted by Chris Williams, this podcast uncovers strategies for creating a fulfilling life without compromising success.
Highlight the Episode’s Main Topic
In Part 2 of this conversation, Derek Batman shares more insights into what it takes to grow a gym sustainably while prioritizing fitness. He discusses the biggest mistakes gym owners make with lead generation, how to systemize operations before scaling, and why fitness remains a non-negotiable despite a packed schedule.
Key Insights from This Episode
- Scaling a Gym Smartly: Why systemizing operations is a must before expansion.
- The Biggest Lead Generation Mistakes: Where gym owners go wrong (and how to fix it).
- Fitness as a Non-Negotiable: How Derek stays consistent with training despite a demanding schedule.
- The Role of Mindset in Growth: How breathwork and meditation support personal and business success.
Episode Chapters
00:00 Intro
00:18 Balancing Fitness and Family Life
01:46 Understanding Minimum Effective Dose
04:26 Practical Fitness Strategies
09:03 Transition to Business and Marketing Insights
15:53 Lead Generation and Sales Process
20:05 Balancing Marketing and Sales Processes
26:49 Personal Interests and Decompression Activities
28:15 Meditation and Mindfulness Practices
Call to Action (CTA)
If this episode resonates with you, share it with a fellow entrepreneur or gym owner who could benefit from Derek’s insights. For more strategies on balancing health and business, follow the podcast and stay connected.
Supporting Information
Learn more about Hard Bat Athletics: https://www.facebook.com/HardbatAthletics
Connect with Lucid Branding Solutions: https://www.facebook.com/profile.php?id=61556923508558
Follow Derek Batman on Instagram: [@DerekBatman]
Thanks for tuning in! Stay focused, stay consistent, and remember—balance is not about perfection but about making it work for you.
See you next week!