The Balanced CEO Hosted by Chris Williams

Episode 11: The One-Hour Rule That Can Change Your Productivity.

Chris Williams

Running a business, staying healthy, and making time for family—how do you juggle it all without burning out? It’s a struggle many entrepreneurs face, and if it feels like there’s never enough time in the day, this episode is for you.

Welcome to The Balanced CEO Podcast, where we discuss building a successful business without sacrificing health, relationships, or peace of mind.

Today, I’m joined by Chris Cooper, a fitness industry veteran and business mentor who knows firsthand how challenging it can be to manage everything. From personal trainer to successful business owner, Chris has spent years helping gym owners create systems that actually work. He’s also the author of the upcoming book The Golden Hour, which explores productivity, habits, and making the most of time.

What You’ll Hear in This Episode:

  • The one-hour rule that can completely change your productivity
  • How to focus on deep work instead of just staying busy
  • Balancing an eight-figure business while making time for family
  • The key to maintaining discipline and structure without feeling overwhelmed
  • Why small business owners need to focus on virtuosity to stand out
  • The biggest mistakes entrepreneurs make when trying to systemize their work

Key Insights:

  • The Golden Hour Concept: Chris Cooper shares why one focused hour can be more valuable than a day of scattered work.
  • Beyond Just Being Busy: Learn how high-performing gym owners differentiate between productivity and mindless hustle.
  • Balance vs. Integration: Chris explains why achieving balance isn’t about strict boundaries but about effectively integrating priorities.
  • Virtuosity in Small Business: The secret to long-term success isn’t chasing trends—mastering the fundamentals at a high level.
  • Fitness as a CEO’s Competitive Edge: How physical training sharpens decision-making, reduces stress, and fuels sustainable performance.


Episode Chapters:

00:00 Intro
00:18 Chris's Journey from Personal Trainer to Business Mentor
04:30 Expansion and Impact of Two Brain Business
05:53 The Golden Hour and Productivity
10:48 Flow State and Deep Focus
21:12 Balancing Business, Family, and Personal Life
27:54 The Role of Fitness in CEO's Life


If you’ve been looking for a way to get more done while still having a life, you won’t want to miss this conversation with Chris Cooper.

Tune in now to hear the full episode!

Resources Mentioned:
Chris Cooper’s book: The Golden Hour (coming soon!)
Two Brain Business (Chris’s mentorship program)

Let me know what resonated with you in this episode! Connect with me on social media handle and share your biggest takeaway. And if you enjoyed this conversation, consider leaving a rating and review—it really helps more people find the podcast!

See you all in Season 2!