Local Leverage
Why spend years learning what others already mastered? In just 40 minutes, gain the strategies, insights, and success stories that entrepreneurs and thought leaders spent millions to uncover. Whether you're starting out or scaling up, we’ll connect the dots between lead generation, business growth, and tech to help you thrive! This is the podcast that helps you grow your business.
Local Leverage
Why Most Real Estate Branding Fails (Stand Out in 2025) ft. Brian Boero | Local Leverage Ep. 16
In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Brian Boero, the Co -Founder of 1000watt and former President of Inman News. Brian transitioned from leading one of real estate's most influential publications to launching a powerhouse branding agency that has redefined positioning across the real estate ecosystem.
Brian Boero shares insights on:
✅ Why most real estate agents struggle to differentiate
✅ The branding mistakes that cost small businesses big
✅ How to build trust and authority with the "First, Best, Only" framework
✅ The dangers of AI homogenization in marketing
✅ How independent brokerages can thrive despite industry consolidation
If you're a real estate agent, mortgage professional, or small business owner, this episode is packed with game-changing insights you won’t want to miss!
🎧 Listen & Subscribe:
🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
🎧 Spotify: https://open.spotify.com/show/69MV8neMEaenwPp2HmUTdb
🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage
📺 Watch More Episodes:
🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa
📲 Follow Local Leverage:
🌐 Website https://www.propertyradar.com/learn/l...
📸 Instagram: / localleverage_ig
📘 Facebook: / localleveragepodcast
📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
🔗 Instagram:https://www.instagram.com/markhockridge/
📲 Follow Brian Boero:
🔗 LinkedIn: https://www.linkedin.com/in/brianboero/
🌐 Website: https://1000watt.net
🌐 Join 1000watt: https://1000watt.net/work-with-us/
📲 Follow 1000watt:
🌐 Website: https://1000watt.net
📸 Instagram: https://www.instagram.com/1000watt_brand/
📘 Facebook: https://www.facebook.com/1000wattBrand
🔗 LinkedIn: https://www.linkedin.com/company/1000watt/
#realestatebranding #localleverage #smallbusinessmarketing #realestatemarketing #1000watt #brandstrategy #aiinmarketing #realtortips #mortgagemarketing #realestatepodcast #branddifferentiation #positioning #realestateindustry #proptech #inman #branding #brandidentity