Local Leverage
Why spend years learning what others already mastered? In just 40 minutes, gain the strategies, insights, and success stories that entrepreneurs and thought leaders spent millions to uncover. Whether you're starting out or scaling up, we’ll connect the dots between lead generation, business growth, and tech to help you thrive! This is the podcast that helps you grow your business.
Local Leverage
How to Generate Mortgage Leads & Scale with Tech ft. Russell Petty | Local Leverage Ep. 23
In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with Russell Petty, Founder of Willow Home Loans & Chief Technology Officer at Milestone Mortgage Solutions.
Russell built his first brokerage at 21, sold its tech division for seven figures before 25, and is now ranked among the top 1% of loan officers nationwide.
He breaks down how to generate consistent mortgage leads and scale operations through smart technology and targeted audience strategies.
Russell shares insights on:
✅ How to define your specialized mission
✅ How to identify your ideal target audience
✅ How to build a consistent, scalable lead generation engine
✅ How to use technology to grow faster and smarter
✅ How to evolve from founder to growth-focused executive
If you're a mortgage broker, loan officer, or local business owner aiming to scale, this episode delivers the actionable playbook you’ve been looking for!
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🎧 Apple: https://podcasts.apple.com/us/podcast/local-leverage/id1795083813
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🎧 Amazon: https://music.amazon.com/podcasts/95353ab5-ae11-488e-a6cc-1de91aadfee1/local-leverage
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🔗 Checkout More Podcasts: https://www.youtube.com/playlist?list=PLAcwlSorbjF_2y1a-zelJIuMvHJJdqDEa
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🌐 Website https://www.propertyradar.com/learn/l...
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📲 Follow Mark Hockridge:
🔗 LinkedIn: https://www.linkedin.com/in/mark-hockridge/
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📲 Follow Russell Petty:
🔗 LinkedIn: https://www.linkedin.com/in/russellpettyjr
📸 Instagram: https://www.instagram.com/mortgagesbyruss
📲 Follow Willow Home Loans:
📸 Instagram: (Charlotte office) https://www.instagram.com/explore/locations/103476258955552
#MortgageMarketing #WillowHomeLoans #LeadGeneration #MortgageBrokerTips #LoanOfficerSuccess #TechInMortgage #RussellPetty #LocalLeveragePodcast