Local Leverage
Why spend years learning what others already mastered? In just 40 minutes, gain the strategies, insights, and success stories that entrepreneurs and thought leaders spent millions to uncover. Whether you're starting out or scaling up, we’ll connect the dots between lead generation, business growth, and tech to help you thrive! This is the podcast that helps you grow your business.
Local Leverage
Rocket x Redfin x Mr. Cooper = Big Trouble for Mortgage Brokers ft. John Seroka | Local Leverage Ep. 27
In this episode of Local Leverage, hosted by Mark Hockridge, we sit down with John Seroka, the President of Seroka Marketing & PR. John is a bold voice in the mortgage and real estate world, helping brokers outmarket and outposition the giants.
As Rocket acquires Redfin and Mr. Cooper, independent mortgage brokers face a massive shift—and a major threat. John breaks down what this consolidation means and exactly how local pros can fight back and WIN.
John Seroka shares insights on:
✅ What Rocket’s acquisitions mean for brokers
✅ How to dominate your zip code (even with a small budget)
✅ Why niche marketing beats rate-shopping every time
✅ The power of FirstHomeIQ and financial literacy as PR
✅ Tactical partnerships with agents, CPAs, and builders
If you're an independent mortgage broker or local real estate pro, this episode is your wake-up call!
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📲 Follow John Seroka:
🔗 LinkedIn: https://www.linkedin.com/in/johnseroka/
🌐 Website: https://www.seroka.com/
🌐 Join FirstHomeIQ: https://firsthomeiq.com/
📲 Follow Seroka Marketing & PR:
🌐 Website: https://www.seroka.com/
🔗 LinkedIn: https://www.linkedin.com/company/seroka/
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